LUCÍA PERALTA

POLITICAL HUES
Awarded campaign for The New York Times.

What can we do when trust in the mass media is alarmingly low? As we live in highly divided political times, The New York Times brings out the first honest yellow press by removing any political hues.

Awards: The Young Ones 2020




CREDITS: Creative team - Carla Goldstein, Rocío Lerdo de Tejada, Fabio Spagnoli, José Antonio González, Ángel García, Silvia García and Ana Muñoz.

Professor - Mikel Ortega

University - ESNE