Las Margaritas Identity Design and Art Direction - 2023

Located in the north of Madrid, Las Margaritas is a renewed concept of “Casa de Comidas”, a traditional Spanish restaurant. The core focus of the experience is to make people feel at home, offering common courses from the Spanish cuisine.

In response to that, my sister Beatriz Peralta González and I have been working together for over a year to deliver a tradicional identity with a minimal character and a recognisable illustration style inspired by spontaneous notes written with a 'Bic' pen on a bar napkin.