CASA PEI +
Dumplings, Coffee & Kimchi. Why not?
PEI+, a culinary haven in Madrid that redefines traditional Asian dining with a contemporary twist.
Inspired on Pei’s handmade dumplings we designed a custom wordmark that seamlessly integrates culinary artistry into the brand’s core identity. To support the brand’s evolution we designed a flexible visual system where finely layered lines structure the information, adapting across all identity touch points, both print and digital. The color selection was based on the main ingredients of the dumpling dough, flour and water.
Services: Visual Identity, Creative Direction & Production
Full project developed with Marco Cofrades
Dumplings, Coffee & Kimchi. Why not?
PEI+, a culinary haven in Madrid that redefines traditional Asian dining with a contemporary twist.
Inspired on Pei’s handmade dumplings we designed a custom wordmark that seamlessly integrates culinary artistry into the brand’s core identity. To support the brand’s evolution we designed a flexible visual system where finely layered lines structure the information, adapting across all identity touch points, both print and digital. The color selection was based on the main ingredients of the dumpling dough, flour and water.
Services: Visual Identity, Creative Direction & Production
Full project developed with Marco Cofrades
