CASA PEI +
Dumplings, Coffee & Kimchi. Why not?
Full service design for Casa Pei – a Korean restaurant that offers handmade dumplings and specialty coffee.
The identity represents Pei’s vision of the family business: a place where she can share her traditions through food and a curation of goods executed with excellence that breathe her values of minimalism, simplicity and grace. The construction of the custom wordmark takes inspiration from the rounded shape of a dumpling with high contrast among its characters that reflect the folded aspect of it.
The color selection is based on the ingredients of the dumpling dough, flour and water.
Services: Visual Identity, Creative Direction & Production
Creative direction and design with Marco Cofrades
Dumplings, Coffee & Kimchi. Why not?
Full service design for Casa Pei – a Korean restaurant that offers handmade dumplings and specialty coffee.
The identity represents Pei’s vision of the family business: a place where she can share her traditions through food and a curation of goods executed with excellence that breathe her values of minimalism, simplicity and grace. The construction of the custom wordmark takes inspiration from the rounded shape of a dumpling with high contrast among its characters that reflect the folded aspect of it.
The color selection is based on the ingredients of the dumpling dough, flour and water.
Services: Visual Identity, Creative Direction & Production
Creative direction and design with Marco Cofrades
![](https://freight.cargo.site/t/original/i/b095f5cf482bb05f47ae972fea463c6cf5269d7c1f249808dd77e3fcfe0096aa/WEB-1.png)
![](https://freight.cargo.site/t/original/i/8eb8509f5e380edbc74bf18f1cb81c28c38d75aa65774760c93569890e442b78/PEI-_WEB_3-2.jpg)
![](https://freight.cargo.site/t/original/i/087b759680cef5bb8975dd016a82f2085a5b80d12983a1d5c6c0c6abe1f6ca47/WEB.png)
![](https://freight.cargo.site/t/original/i/c02525f8e370a424d8aaebfa2612ed6054576b9dc623a4ce5ae3f28678ded3cf/7.png)
![](https://freight.cargo.site/t/original/i/8cce487ef150d1486175f32502bc153e9715a8365baf5d81d41ef0f8b7cda380/6.png)
![](https://freight.cargo.site/t/original/i/311cff3e668aba5d37aa0ac80273c9b6d9631ce6010421e8056efc7215706aee/5.png)
![](https://freight.cargo.site/t/original/i/bd0c9d918d919f845830ef05a78df3bebbae0285f410e67cb20aee82077f3b2d/9.png)
![](https://freight.cargo.site/t/original/i/b50673becc1837f1716538223a32302a81357eec6604b436e76ef675c57e51b4/PEI-_WEB_10.png)
![](https://freight.cargo.site/t/original/i/4e84873c6f9dd80f2d48d6cdd80d7b995061bdc6fc6b0871154f41b3d8cd8bf0/PEI-_WEB_11.png)